BAHL & GAYNOR
The Challenge
Strengthen Bahl & Gaynor’s brand to build lasting connections across generations, elevate recognition at every level, and reflect a modern, innovative edge in a competitive market.
The Solution
A modern brand identity that resonates with a new generation, champions inclusivity, showcases distinctive investment thinking, adapts to the evolving financial landscape, and drives greater brand recognition.
PROCESS
Brand Positioning
Positioning Bahl & Gaynor in the mind of their clients.
Positioning Bahl & Gaynor in the mind of their clients.
Brand Voice
The distinct way Bahl & Gaynor speaks and writes to their audience.
The distinct way Bahl & Gaynor speaks and writes to their audience.
Target Audience Character
Characteristics of the ideal target audience of each of Bahl & Gaynor’s business sectors.
Characteristics of the ideal target audience of each of Bahl & Gaynor’s business sectors.
Personas
Personas personalized for each section of Bahl & Gaynor’s business.
Personas personalized for each section of Bahl & Gaynor’s business.
Final 2 Concepts
One concept stays closer to the original brand, while the other takes a bolder, more distinctive departure.
One concept stays closer to the original brand, while the other takes a bolder, more distinctive departure.
FINAL
Final Brand
A sample from the comprehensive brand guidelines
A sample from the comprehensive brand guidelines
Brand Implementation
How the brand’s visual and strategic elements come to life across physical and digital touchpoints.
How the brand’s visual and strategic elements come to life across physical and digital touchpoints.
