OUTSIDE THE FRAME

The Company: Invisible North
Senior Designer: Yi-Ching Sung Junior Designer: Rose Bacon

The Challenge 

Leading creative platform Vimeo wants to expand into a new industry: marketing.

The Solution

Vimeo’s first-ever virtual event, Outside the Frame brought together marketing’s top leaders to discuss what makes the biggest brand campaigns land with impact and how attendees could drive results for their own teams and clients.

BRANDING

Event Identity

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With a highly-targeted, integrated campaign featuring 200+ animated and static assets, we drove audiences to the brand’s virtual conference, “Outside the Frame”.

UI DESIGN

Website Design

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An event webpage attracted users and provided important information regarding the event.

EMAIL  

Email Marketing

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Email marketing provided users with the opportunity to sign up and reminded them of the upcoming event.

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Static and motion-based media pieces took the form of paid social, organic social, and media partner ads.

ACTIVATION

Event Production

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Leaders from WeTransfer, OkCupid, Anheuser-Busch, TedX and more participated in the event that saw 4700 RSVPs—a 88% increase from the original goal of 2500—and a peak viewership of 1000 guests.