#PROPEL YOUR JOWO

The Company: Invisible North/ Noun
Senior Designer: Yi-Ching Sung Junior Designer: Rose Bacon

The Challenge 

Propel, Noun, and Invisible North united audiences on the path to fitness and encouraged users to join in a more active lifestyle .

The Solution

Propel launched a nationwide call to unite and empower passionate exercisers to propel their Joy of Working Out (JOWO). Championed by the #PropelYourJOWO challenge, the campaign was amplified with digital and location activations that motivated audiences to move forward in their fitness journeys. 

BRANDING

Event Identity and Environmental Design

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Propel paired with local parks in Los Angeles, Baltimore, Houston and Detroit and installed branded elements that inspired people to move. #PropelYourJOWO was amplified through a 360 degree ecosystem that leveraged partner and influencer networks to maximize their reach and extend the footprint of their community. Each element of the campaign inspired passionate exercisers to reach for Propel as a source of energy and motivation throughout their fitness journeys.

SWAG

Website Design

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Branded items distributed to attendees included clothing, bags, and yoga mats.

PRINT  

Email Marketing

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Printed promo assets included flyers, signs, and lanyards.

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Leveraging Mindy Kaling and popular fitness influencers drove key messaging and engagement throughout the campaign. 

MICROSITE

Digital Hub

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A microsite housed curated content for the campaign, including fitness editorials, virtual classes, and playlists.

ACTIVATION

Los Angeles Event

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From virtual workouts to takeovers of popular workout locations. Explore some photos of the Los Angeles #PropelYourJOWO activation.