#PROPEL YOUR JOWO
The Company: Invisible North/ Noun
Senior Designer: Yi-Ching Sung
Junior Designer: Rose Bacon
Senior Designer: Yi-Ching Sung
Junior Designer: Rose Bacon
The Challenge
Propel, Noun, and Invisible North united audiences on the path to fitness and encouraged users to join in a more active lifestyle.
Propel, Noun, and Invisible North united audiences on the path to fitness and encouraged users to join in a more active lifestyle.
The Solution
Propel launched a nationwide call to unite and empower passionate exercisers to propel their Joy of Working Out (JOWO). Championed by the #PropelYourJOWO challenge, the campaign was amplified with digital and location activations that motivated audiences to move forward in their fitness journeys.
Propel launched a nationwide call to unite and empower passionate exercisers to propel their Joy of Working Out (JOWO). Championed by the #PropelYourJOWO challenge, the campaign was amplified with digital and location activations that motivated audiences to move forward in their fitness journeys.
